{"id":30,"date":"2016-01-07T22:42:39","date_gmt":"2016-01-07T22:42:39","guid":{"rendered":"http:\/\/www.det.cl\/?p=30"},"modified":"2016-05-31T14:12:27","modified_gmt":"2016-05-31T17:12:27","slug":"national-tourism-service-sernatur-customer-service-office-visual-identity","status":"publish","type":"post","link":"http:\/\/www.det.cl\/en\/national-tourism-service-sernatur-customer-service-office-visual-identity\/","title":{"rendered":"National Tourism Service, Sernatur | Customer Service Office Visual Identity"},"content":{"rendered":"<p><\/p>\n<p class=\"p1\">Definition of graphic codes for Sernatur Information Offices&#8217; identity. The new identity&#8217;s key elements are a font family that optimized the implementation of the system and the productive processes; a restrained color palette to help identify Sernatur&#8217;s offices in each city quickly and easily; and norms regulating the use of maps, pictograms and photographs. Technical specifications were created for the proper implementation of these elements.<\/p>\n<p class=\"p1\">\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-412\" src=\"http:\/\/www.det.cl\/wp-content\/uploads\/2016\/01\/web_sernatur_identidad_01.jpg\" alt=\"web_sernatur_identidad_01\" width=\"700\" height=\"300\" \/><\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-404\" src=\"http:\/\/www.det.cl\/wp-content\/uploads\/2016\/01\/web_sernatur_identidad_02.png\" alt=\"web_sernatur_identidad_02\" width=\"701\" height=\"281\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-405\" src=\"http:\/\/www.det.cl\/wp-content\/uploads\/2016\/01\/web_sernatur_identidad_03.jpg\" alt=\"web_sernatur_identidad_03\" width=\"700\" height=\"281\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-406\" src=\"http:\/\/www.det.cl\/wp-content\/uploads\/2016\/01\/web_sernatur_identidad_04.png\" alt=\"web_sernatur_identidad_04\" width=\"690\" height=\"300\" \/><\/p>\n<p class=\"p1\">\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Definition of graphic codes for Sernatur Information Offices&#8217; identity. The new identity&#8217;s key elements are a font family that optimized the implementation of the system and the productive processes; a restrained color palette to help identify Sernatur&#8217;s offices in each city quickly and easily; and norms regulating the use of maps, pictograms and photographs. Technical [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[23,25],"class_list":["post-30","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-projects","tag-identity","tag-tourism","client-national-tourism-service","collaborator-amercanda","collaborator-camila-grimaldi","collaborator-daniela-soto","collaborator-douglas-leonard","collaborator-enzo-morales","collaborator-maria-de-la-luz-gonzalez","collaborator-maria-paz-trebilcock","collaborator-mercedes-rico","collaborator-sofia-montero","collaborator-tomas-de-irruarizaga","collaborator-valentina-contreras","collaborator-valentina-nicolet","collaborator-vicente-reyes","year-37","year-38"],"_links":{"self":[{"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/posts\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":8,"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/posts\/30\/revisions"}],"predecessor-version":[{"id":777,"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/posts\/30\/revisions\/777"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/media\/407"}],"wp:attachment":[{"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/media?parent=30"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/categories?post=30"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/tags?post=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}