{"id":50,"date":"2016-01-07T22:48:34","date_gmt":"2016-01-07T22:48:34","guid":{"rendered":"http:\/\/www.det.cl\/?p=50"},"modified":"2016-06-01T15:58:08","modified_gmt":"2016-06-01T18:58:08","slug":"biovias-identity-development","status":"publish","type":"post","link":"http:\/\/www.det.cl\/en\/biovias-identity-development\/","title":{"rendered":"Biov\u00edas | Visual Identity Development"},"content":{"rendered":"<p><\/p>\n<p class=\"p1\">Ceation of the visual identity of the Integrated Transport System for Gran Concepci\u00f3n. The result was the Biov\u00edas brand, which represents the concept of integration of the following transportation service brands: Biotren (commuter rail), Biobus (main bus lines) and Biociclo (bicycle path network). A Visual Standards Stylebook was created to specify how the brand should be used in the System. Additionally digital templates were produced for the brand use in advertising, stationery, digital media, and other formats.<\/p>\n<p class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-273\" src=\"http:\/\/www.det.cl\/wp-content\/uploads\/2016\/01\/web_biovias_mar04.jpg\" alt=\"web_biovias_mar04\" width=\"690\" height=\"300\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-270\" src=\"http:\/\/www.det.cl\/wp-content\/uploads\/2016\/01\/web_biovias_mar01.png\" alt=\"web_biovias_mar01\" width=\"690\" height=\"300\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-271\" src=\"http:\/\/www.det.cl\/wp-content\/uploads\/2016\/01\/web_biovias_mar02.png\" alt=\"web_biovias_mar02\" width=\"690\" height=\"300\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-272\" src=\"http:\/\/www.det.cl\/wp-content\/uploads\/2016\/01\/web_biovias_mar03.png\" alt=\"web_biovias_mar03\" width=\"690\" height=\"300\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-274\" src=\"http:\/\/www.det.cl\/wp-content\/uploads\/2016\/01\/web_biovias_mar05.jpg\" alt=\"web_biovias_mar05\" width=\"690\" height=\"300\" \/><\/p>\n<p class=\"p1\">\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ceation of the visual identity of the Integrated Transport System for Gran Concepci\u00f3n. The result was the Biov\u00edas brand, which represents the concept of integration of the following transportation service brands: Biotren (commuter rail), Biobus (main bus lines) and Biociclo (bicycle path network). A Visual Standards Stylebook was created to specify how the brand should [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[26],"class_list":["post-50","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-projects","tag-transport","client-efe","collaborator-juan-rioseco","collaborator-patricia-de-los-rios","year-32"],"_links":{"self":[{"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/posts\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":9,"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/posts\/50\/revisions"}],"predecessor-version":[{"id":763,"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/posts\/50\/revisions\/763"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/media\/391"}],"wp:attachment":[{"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/media?parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/categories?post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/tags?post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}