{"id":83,"date":"2016-01-07T23:10:18","date_gmt":"2016-01-08T02:10:18","guid":{"rendered":"http:\/\/www.det.cl\/?p=83"},"modified":"2016-06-08T13:45:47","modified_gmt":"2016-06-08T16:45:47","slug":"book-12-anos-del-det-el-diseno-que-pasa-inadvertido","status":"publish","type":"post","link":"https:\/\/www.det.cl\/en\/book-12-anos-del-det-el-diseno-que-pasa-inadvertido\/","title":{"rendered":"Publication | Book &#8217;12 a\u00f1os del DET: El dise\u00f1o que pasa inadvertido'"},"content":{"rendered":"<p><\/p>\n<p class=\"p1\">&#8216;The unnoticed design&#8217;, as a philosophy, has been the perspective in our twelve years as a group, from which we approach our work. It&#8217;s not just to make a function-oriented design of the message, but the wellness of people and the effectiveness of the actions that they perform with the available information. This idea of &#8220;inadvertent&#8221; interests us, because we care about solving traditional graphic design issues, as well as the details that often go unnoticed, because they require a visual perception training, characteristic in this area of design.<\/p>\n<p class=\"p1\">The more knowledge we have on people and the context in which we&#8217;re designing, the more chances we have to improve the communication between people and organizations.<\/p>\n<p class=\"p1\">What we wanted in this book is to tell and show &#8220;behind the scenes&#8221; a summary of decisions, discussions and reflections about the work of the design that goes unnoticed.<\/p>\n<p class=\"p1\">To buy the book you can write to contacto@det.cl or go to UC School of Design,<span class=\"Apple-converted-space\">\u00a0 <\/span>Los Navegantes 1941, Providencia, Santiago de Chile.<\/p>\n<p class=\"p1\">Download one of the infographics of the book here.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-160\" src=\"http:\/\/www.det.cl\/wp-content\/uploads\/2016\/01\/libro-det-02-1024x409-1024x409.jpg\" alt=\"libro-det-02-1024x409-1024x409\" width=\"1024\" height=\"409\" srcset=\"https:\/\/www.det.cl\/wp-content\/uploads\/2016\/01\/libro-det-02-1024x409-1024x409.jpg 1024w, https:\/\/www.det.cl\/wp-content\/uploads\/2016\/01\/libro-det-02-1024x409-1024x409-768x307.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"p1\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-161\" src=\"http:\/\/www.det.cl\/wp-content\/uploads\/2016\/01\/libro-det-03-1024x410-1024x410.jpg\" alt=\"libro-det-03-1024x410-1024x410\" width=\"1024\" height=\"410\" srcset=\"https:\/\/www.det.cl\/wp-content\/uploads\/2016\/01\/libro-det-03-1024x410-1024x410.jpg 1024w, https:\/\/www.det.cl\/wp-content\/uploads\/2016\/01\/libro-det-03-1024x410-1024x410-768x308.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-162\" src=\"http:\/\/www.det.cl\/wp-content\/uploads\/2016\/01\/libro-det-02-1024x409-1024x409-1.jpg\" alt=\"libro-det-02-1024x409-1024x409\" width=\"1024\" height=\"409\" srcset=\"https:\/\/www.det.cl\/wp-content\/uploads\/2016\/01\/libro-det-02-1024x409-1024x409-1.jpg 1024w, https:\/\/www.det.cl\/wp-content\/uploads\/2016\/01\/libro-det-02-1024x409-1024x409-1-768x307.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>&#8216;The unnoticed design&#8217;, as a philosophy, has been the perspective in our twelve years as a group, from which we approach our work. It&#8217;s not just to make a function-oriented design of the message, but the wellness of people and the effectiveness of the actions that they perform with the available information. This idea of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":619,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[16],"class_list":["post-83","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academic-activities","tag-publication","year-40"],"_links":{"self":[{"href":"https:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/posts\/83","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":9,"href":"https:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/posts\/83\/revisions"}],"predecessor-version":[{"id":812,"href":"https:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/posts\/83\/revisions\/812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/media\/619"}],"wp:attachment":[{"href":"https:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/media?parent=83"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/categories?post=83"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.det.cl\/en\/wp-json\/wp\/v2\/tags?post=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}